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What is Banner Advertising?
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
The advertisement is constructed from an image and the images are usually placed on web pages that have interesting content.
At some point, everybody visited a website that had smaller or larger, differently shaped boxes, and these are the banners, and if you click them it will take you to the advertiser's web page.
Our website receives visitors from most demographic groups with interests in almost all business categories. We will do our best to post your ad banner on pages with related web content unless you requested otherwise.
Smaller Banner Ad Is Beautiful
The faster your banner ad loads, the more time it has to attract a response. If your banner is too heavy, people won't bother to wait for it to show up and will just scroll down to see the actual contents of the page. By the time the overweight creation finally appears on the screen, it is already too late.
To prevent this situation from ever happening to you, you should always remember to optimize your banners for size, if you can do so without losing too much in image quality. It is often a good idea to also remove excess graphics or give up at least a part of that cool but heavy animation.
Attempt to keep your banner ads at 5000-5500 bytes if possible. Fortunately as broadband connections keep slowly spreading, ultimately this limitation in size will be lifted. Until that day comes, your banners have to load up snappy on a 56K modem, which places pretty strict limits on their size.
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