What is Website Linking and how it works?

A website is a form of intellectual property, therefore, its author and "owner" should have the prerogative to control who links to that site and how they do so. All web site authors must respect the fact that linking is the heart and soul of the Web.

The Mechanics of Web Linking: A Web site refers to text, graphics, or media content that has been put into an area of the Internet known as the World Wide Web. Each Web site has a unique address or URL (Universal Resource Locator) such as www.yourwebsite.com . A Web site typically consists of many pages which are organized and controlled from a beginning or "home" page.

A link is a connection between two different Web sites. A hyperlink within a Web page contains the URL for another Web site which is activated with the click of the mouse. While most links take the user to the other Web site's home page it is possible to bring the user to subordinate pages within the Web site. This practice has become known as "deep linking." The hyperlink text itself can take many forms. It can be the name of the linked to Web site or a description of what is to be found at that Web site (usually the name or description appears in highlighted text). It can even take the form of a revealing graphic or image such as a company logo.